Technology and Fashion Synergies by Christopher Burch

Christopher Burch is the founder and CEO of Burch Creative Capital. He is also an investor in a variety of other businesses in fashion, technology, real estate, and financial service industries. He is the co-founder of the luxury fashion brand, Tory Burch.


Christopher Burch with his brother Bob started Eagle Eye apparel in 1976 while still in college. They started with $2000 capital, built the company and later sold it to Swire Group for $165 million. His estimated net worth is more than $1 billion according to Forbes magazine.


Chris Burch is also an avid writer. He has contributed many business and life interest articles to different publications. In his 22nd September 2016 article in titled “Tech Fashion Trends for the Future,” Mr. Burch draws parallels between technology and fashion and their interaction over time.


As technology, fashion changes. By checking past trends, Christopher Burch suggests that it is possible to tell future trends from both industries. Looking back to the 70s, the boom box became popular with people because it was portable and versatile. The boom box influenced music portability, therefore, inspiring the Walkman and later the iPod. This evolution was also pushed on by fashion trends on popular media.


According to Chris Burch, what is considered fashionable inspires technology. He cites cases where technology and fashion are married by mentioning dress designs by Anouk Wipprecht, a European designer. Anouk makes unusual dress designs like the cocktail-making dress and the self-painting dress.


Moving forward, other fashions use technology to protect us. Here, Chris Burch refers to Airbag for Cyclists; the neckwear is designed by Anna Haupt and Terese Alstin. It is worn around the neck by riders and pops an air bag protecting the wearer’s head from impact in an accident. The writer also mentions Ashwin Rajan and Kevin Cannon’s Frontline Gloves as a great protection for firefighters. The Gloves let firefighters communicate easily through hand gestures.


Christopher Burch noted how designers are recycling materials producing amazing things like SegraSegra who made T-shirts and jackets from old bicycle tire tubes or the big gown made from recycled radiator copper by Emma Whiteside. Also mentioned is Soledad Martin who is working on a shoe prototype that can charge a phone through motion.


The writer intimates that there exists a synergy between fashion and technology. He adds power to this argument by mentioning how Google glasses were negatively received since wearing glasses was unfashionable. This is until the Glasses were showcased in a fashion show by models.