Training Up Lori Senecal’s Successors

When it comes to starting or running a successful business, the last step is not the success is the business. There is at least one more step that one must take. This step is the exit. Lori Senecal has thought about when she is going to exit. Given the confidence she has which has brought forth the desired results of the company; she has decided that it is time for her to move forward with other projects. However, she has thought long and hard about how she is going to leave her company. One thing that she does not want is for her company to lose all of its progress that it has made over time. You can visit Adweek to know more.

Lori has decided to take the time to train up some new leaders so that they can take over the company and bring it the same amount of success that she has brought it. Lori is hopefully going to see the company grow and expand even further with all of the things that she has learned as well as some new insights that the leader of the company brings. However, the most important thing is that the company continues to bring forth the high quality work and the creativity that goes with the advertising.

Lori has brought a lot of efficiency to CP+B. This type of efficiency has won a lot of customers over because they have seen how quickly they can turn over work. One of the best things that they have seen about the company is that they can handle any type of business with any type of advertising campaign. They have shown that they can bring forth ads that are going to catch the attention of the target audience.

When it comes to advertising, there are many ways to go about spreading the message for a company that is selling. They can take the humorous approach, the action packed approach, the romantic approach, the dramatic approach or any other type of approach. One of the most important things to do is make sure that the company and the products being promoted look good to the customer.

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Don Ressler Likes to Start Companies

Don Ressler is someone who is widely known in the tech world for his unique talent of starting companies. This is certainly not an easy thing to do. It helps to have big celebrities endorse the sites that you are creating. Kate Hudson has become a spokesperson for Fabletics. This is a company that sells athletic apparel and was the creation of Don Ressler. He realized the enormous value of having Kate Hudson appear in online and print ads for the company. This strategy paid off in a very big way. Fabletics grew much faster than even Don could have predicted. Techstyle, the company that owns Fabletics, received a valuation of roughly $1 billion due in large part to the tremendous success of Fabletics. Don Ressler has given Kate a great deal of the credit for what Fabletics has become.

Don Ressler is one of a very small group of people who has found repeated success in the tech startup industry on He is a serial entrepreneur who has a passion for starting businesses that give the public products and services that they crave. He has been able to tap into the desires of consumers many times in the past. In fact, investors are lining up at his door to work with him on many of his upcoming projects. Venture capitalists are notoriously careful about who they give their money to. They see Don as basically a sure thing because of his track record of success that is unmatched. Investors on Pando know that they will most likely see a healthy profit if they hand their money over to Don.

One of the main reasons why Don has been able to succeed where many people usually fail is the fact that he takes the time to prepare his startups. Don has indicated on many occasions that he believes many startups fail because their creators rush the launch. Don feels that people tend to miss key details when they rush the launch of their startup. He thinks patience is the key. The site must be tested to ensure that there are no mistakes that will make it difficult for the public to use. Also, a marketing strategy must be developed prior to the launch as a way of piquing the interest of consumers. Don says that you need to let people know about your startup before it is even online. This will make them want to check it out.

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The Impact of Eric Lefkofsky on the Business World

Known as a great entrepreneur and philanthropist, Eric Lefkofsky has been impacting the business world for quite some time. Co-founder and CEO of Tempus, a technology company, Lefkofsky has had a hand in a number of successful businesses. This list includes, but is not limited to Echo Global Logistics, Starbelly, Mediaocean, Uptake and Lightbank. Eric Lefkofsky has proven that he knows what it takes to create and sustain a successful business. His willingness to give back to the community is perhaps just as impressive.  Hit this for an interesting read


A Michigan native, Lefkofsky has a history that has prepared him for his current success. His parents, a teacher and engineer, valued education and modeled hard work for their son at a young age. Their upbringing led him to choose to attend the University of Michigan where he graduated in 1991. He also obtained a Doctor of Jurisprudence from the University of Michigan Law School just a couple of years later.


After school Eric Lefkofsky began a career building businesses. He began with his long time friend Brad Keywell. The two actually borrowed money to start their first company together Brandon Apparel. Brandon Apparel was just the beginning. This duo would go on to put together several companies including InnerWorkings, MediaBank, Echo Global Logistics and Starbelly. Together, Lefkofsky and Keywell created a strong track record of building and sustaining successful businesses.

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After his run with Keywell, Lefkofsky began to expand to even bigger horizons. In 2007 he created the website He ended up pouring more than one million dollars into the company. The company began to grow quickly and soon changed it’s name to Groupon. Groupon became he fastest growing company in history according to Forbes. Their success was so great that Google attempted to buy them in 2010. Groupon however would continue on alone and become quite successful.


Eric Lefkofsy is more than just a business man. He has a passion for giving back with his wealth. He and his wife have created the Lefkofsky Foundation which gives back to scientific and educational organizations that focus on children. He is also very involved with Children’s Memorial Hospital in Chicago and The Art Institute of Chicago where he sits on the board of directors. His dedication to helping others is just further proof of the impact he has had on many.  Click also

The Business Career of Duda Melzer

Eduardo Sirotsky Melzer popularly known as Duda Melzer is the president and chairman of RBS Group, a media corporation based in southern Brazil. Duda Melzer began his business career in the 1990s when he started importing candy. He obtained a franchise from Sweet Street Way Company and opened a store in Porto Alegre. With time he had four stores and over 50 employees.
After his endeavors in the candy business Duda went to Harvard and got his MBA. Between 2001 and 2004 he worked as a consultant for various companies such as Booz Allen & Hamilton, Delphi and Boxtop Media. After his consultancy in the US, Duda Melzer went back to Brazil where he became the Director General for the RBS Group. He rose quickly through the ranks becoming Vice President for Market Development and then Executive Vice President for the whole of RBS Group. In 2012 Nelson Sirotsky retired as President and Duda Melzer took over. In 2016 Duda Melzer took over as chairman of RBS Group from Nelson. Duda also has his own venture capital firm e.Bricks Digital which he founded in 2012. e.Bricks Digital has financed entrepreneurs in various fields such as digital technology and media and e-commerce. e.Bricks Digital has funded companies with sales of over 66 Billion Brazilian Reals.
Duda Melzer is a CEO who is passionate about people management. In a series of lectures for ADVB/RS he explained his belief, that a business can only grow if the employees of the company also grow. For Duda a leader’s main role is to identify the best people for specific roles within a business. If a company has the best employees, it can achieve excellence in the most efficient way possible. Duda Melzer is also passionate about his family and the lives of his employees.