The business of streaming music has made many people rich with millions being made on a daily basis. Tidal may seem like an underdog in the business but the efforts of Desiree Perez, its CCEO is looking to change this. It is clear from her goal that Tidal is going to be around for long despite its current performance.
Despite the management changing a couple f times due to executives choosing to step down, its founder Jay- Z is not deterred. This is so different from most people’s expectations. Despite management, leaving the company Jay-Z has not deterred from-finding solutions to save his investment. Currently the company is doing more than just surviving in the industry as more curiosity is coming from the music fans, all thanks to Desiree who has believed in the turnaround possibility. The general desire that Perez has is to bring in customers but she understand that this will start by making them interested in the product first.
Jay-Z has tried to work different angles. The most notable one is bringing in Perez to close some multi-million dollar contracts. This is her forte and a place where she thrives. She has been able to bring in Roc nation contracts at the same time handling Tidal Business competently. Interesting info here.
Jay Z may not be aware of how to handle all the tricks the business needs to excel but he is well aware of how to bring in the right people. He has always had the right people assist with his transitioning from one place to another. Desiree Perez has been very influential in his transitioning from rapping to streaming music business, something not many can do but she has made it seem easy.
Perez understand how to bring deals that matter, those that are going to be most profitable. This explains why most people are signing up for tidal. With Perez at the helm, Tidal is going to be a force to reckon with despite their more established competitors. Hit over here.
About Perez Desiree
According to businessinsider.in, Desiree Perez is a well-known and successful music producer and businesswoman. She is reputed for her skillful negotiations and ability to close deals that matter in the industry.